Burberry Haymarket

Developed in 2017 under the direction of Christopher Bailey, a logotype and typeface based on an historic reference located on the old Burberry store on London's Haymarket (now the home of Dover Street Market). The vague outline of a previous logo had been created by decades of weather on stone. The logotype and typeface were used on the "Burberry Her" fragrance in 2018.

Lettering drawn by Gareth Hague