Founded by visionary entrepreneur and professional body builder Dany Garcia, Danimás is a new female-focused strength training brand. A space for both grit and glamour without compromise, Danimás is built upon a belief in the sacred power of the huddle – women supporting women – and that style enhances self-worth.

The name Danimás draws inspiration from the founder’s childhood nickname – Danita – while honouring her Cuban-American heritage with the Spanish word “más” (“more”). Together they embody a belief that "every woman can realise her girlhood dreams and boundless potential."

The logotype and custom-drawn typeface balance strength and elegance, power and grace; manifesting an unapologetic voice of confidence and intentionality.

The “D-huddle” mark symbolises a female allyship that transcends sports to embrace all close-knit, purpose-driven communities; individual strength through togetherness.
