Dunhill

A complete audit and overhaul of Dunhill's visual identity. The classic longtail logo was redrawn in two weights, and a new custom typeface was extrapolated from the logotype.

Working closely with Dunhill Creative Director Mark Weston, the brand's core philosophy was also articulated. A photograph of the Sex Pistols and Michael Caine in Langan's restaurant became a key vehicle for discussing notions of masculinity and British society, both central to the brand's identity.